Grow Email List Fast
How To Get Your First 1000 Email Subscribers
How to build an email list: The secret to finding your first 1,000 subscribers
It’s not an exaggeration to say that your email list is the lifeblood of your business.
What if you could wake up to an inbox full of readers who LOVE your content and are ready to join your membership site?
Answer: you can. But it all starts with building your email list.
So let’s watch a video about getting those first 1,000 subscribers:
How to build an email list: Focus on the RIGHT subscribers
A quick caveat before we get started: We’re not just talking about any old subscribers here.
We’re talking about QUALITY subscribers. The kind of subscribers who turn into your membership subscribers.
Some people will never join your membership site. And yes, some of these people will inevitably wind up on your email list. And that’s okay.
But for the most part, you want to optimize your email list–building efforts around quality subscribers. People who care about the things you care about, and who genuinely want the kind of advice that you have to offer.
Here’s how to build an email list that attracts those kinds of subscribers — let’s dive in.
Step 1: Make an IRRESISTIBLE offer
There are a few social media groups for entrepreneurs that I creep on regularly, and there’s one post I’ve seen in those groups more times than I care to count.
It goes something like this:
“I have my website up. I built my online course! I’m ready for my customers! Where are they?”
Here’s the reality: people aren’t going to sign up for your list because your website looks good, or you ask nicely.
If you want to build your email list, you need to give people a reason to sign up. And for that, you need a lead magnet: a gift that you offer soon-to-be subscribers in exchange for their email address. For example:
- Ultimate guides
- Video content
The format your lead magnet comes in is less important than what it does, namely: draw your readers in and get them to GIVE YOU THAT EMAIL ADDRESS.
It needs to be something your audience wants, that perfectly answers some question they have or some burning pain they’re struggling with.
That way, they won’t just be okay with giving you their email address — they’ll be happy to.
ACTION STEP: Brainstorm a list of 5-10 lead magnets you can offer to prospective subscribers that solve problems you know they have RIGHT NOW.
Step 2: Go where the fish are
So you create your delicious lead magnet that draws your customer in by making them realize that, actually, they want to give you their email address.
Next, you need to get out there and actually find some subscribers. For that, you’ll need to find the right fishing hole.
We’ve talked about fishing holes before, in the context of customer research. But fishing holes don’t go away once you’ve moved past that initial discovery stage and started creating content. In fact, they become even more important.
Here are a few examples of fishing holes:
- Instagram: Talia Koren added 700 new email subscribers in just one week for her online business, using Instagram
- YouTube: Géraldine Lepère grew her email list from under 1,000 to more than 26,000 using her YouTube channel
- Facebook: learn how to use it!
- Pinterest: For FREE VIRAL TRAFFIC, Pinterest is the best! However, manual posting is a lot of work, but now we have an automated software tool that quickly & easily does everything for you. CLICK HERE to check it out.
- Product Hunt: Zak Slayback added 1,000 new subscribers to his email list after posting a landing page on the tech forum Product Hunt that landed at the #5 spot for the day
- Quora: answer questions, be the authority
Guest posting: The email list-building powerhouse
If posting to your own personal YouTube channel or Instagram is like fishing with a single fishing pole, guest posting is like trading that fishing pole in for a net
Here’s how guest posting works:
- You find a website that your target audience already loves,
- You write an amazing, value-packed guest post for the site,
- People read your post, love your ideas — and then follow you back to your website (with an optin form) for more awesome content.
- You’ll then be able to turn those posts into traffic — and turn that traffic into subscribers.
ACTION STEP: Make a list of 3-5 “fishing holes” where you know your ideal customers spend time and where you could potentially start publishing content that audience didn’t even know they needed (yet).
Step 3: Deliver your call to action
So you’re posting awesome content and you have people’s attention. Now you need to take those good vibes, and bring them home with you, back to your website.
It’s time for your call to action, or CTA.
CTA is my favorite term, because it’s so beautifully clear and descriptive of what you’re doing. You’re rallying the troops, urging them forward to VICTORY.
And by “victory,” I mean VISITING YOUR WEBSITE.
HOW do you do this? By asking them to ‘click’, ‘like’, ‘subscribe’, ‘follow’, ‘buy’…
Everybody who makes stuff on the internet is telling people to click things and go places ALL THE TIME. It gets more natural as you go, I promise.
The important thing to remember: The easier you make it for people to do what you want them to do, the more likely they’ll do it.
Step 4: Reel ‘em in
Okay. You did it. You got your lovely prospective subscriber to click through to your website. Time to sit back and rake in the subscribers, right?
Not so fast.
There’s one last hurdle you need to clear: Getting the people who visit your website to sign up.
It’s time to talk about your opt-in form: the actual area of your website where visitors input their name and their email address, and that information gets whisked away to your email service provider to be added to your email list.
Your top mission is to make this journey to your email list as seamless and easy as possible. That means making your offer and your opt-in form as VISIBLE as possible.
Maybe it’s an impossible-to-miss pop-up.
Pop-ups not really your style? No problem — try putting an opt-in field right smack-dab in the top part of your website. (This is called “above the fold” because site visitors see it as soon as they hit your site.)
It’s also a good idea to throw a free lead magnet with an optin form at the bottom of blog posts on your site. If the lead magnet is relevant to the topic of the post, even better.
Grow Email List Fast – How To Get Your First 1000 Email Subscribers
Get Email Subscribers
Growing your email list: From 0 to 1,000 to 100,000
You did it! You got actual humans to opt in and join your email list!
So now what do you do?
Answer: You do it again. And again. And again.
Grow Email List Fast
Step 1: Create amazing content that your audience loves
Step 2: Get that remarkable content out there where your dream customers can actually find can find it
Step 3: Point those dream customers back to your website
Step 4: Turn those visitors into subscribers
You don’t go out on your very first day of fishing and, oh, look! A thousand fish just jumped into your boat all at once! Isn’t that great?
You catch one fish. Then another. Then another.
Getting your first 1,000 subscribers is how you get 10,000 subscribers. And 100,000 subscribers.
Start now. Grow Email List Fast
Here’s my lead magnet: sign up to get my FREE REPORT on how to create a membership site in 48 hours or less:
Grow Email List Fast
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